Boost Your Business by Staying Informed

The success of your subscription-based business is important to Marketing G2! Read the articles below to discover tips, tricks, and useful hints that'll help you stay ahead in your industry.

2018

Data Driven Revenue |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Marketing Tech Mythbusters |  Horsham, PA | Marketing G2, LLC | 267-657-0207

5 Ways Media Companies are Using Data to Drive Revenue

Discover how other publishers within the publishing industry are using data to drive revenue.

3 Myths About Marketing Tech Debunked

Make marketing tech purchases with confidence by knowing the truth behind these common myths.

Marketing Campaign Metrics |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Optimize Website |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Avoid Vanity Metrics and Measure What Matters

Learn what metrics to monitor and what metrics don't matter when it comes to campaign performance.

Shore Up Your Online Publishing Properties

Discover how you can strengthen your media or publishing company's online presence.

Social Media Content Marketing |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Kinds of Subscription Paywalls |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Social Strategy for Your Publication’s Content Marketing Efforts

Learn how social media fits into your publication's content marketing strategy.

Perplexed by Paywalls?

Discover the difference between three distinct kinds of paywalls and learn which one your publication should use.

Social Media Audience Development |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Email Reader Engagement |  Horsham, PA | Marketing G2, LLC | 267-657-0207

3 Quick Tips for Developing a Local News Audience on Social

Learn how to build an audience for your local news publication on social media.

E-mail Designed to Engage Skittish Subscribers

Discover how to design e-mails so they engage your audience instead of getting deleted.

User Experience |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Audience Revenue Strategy |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Focus on Users, Not Buyers

Learn why you should treat your audience like users and not buyers of content. User experience from start to finish is vital to success.

Driving Audience-Backed Reader Revenue

Discover how to implement an audience-backed reader revenue strategy at your publication.

Newsletter Open Rates |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Media Facebook Groups |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Obtain and Maintain a High E-mail Newsletter Open Rate

Learn how to increase your e-mail open rate, improving this important marketing metric.

How to Build Subscriber Loyalty with Facebook Groups

Discover how you can build subscriber loyalty and engagement with Facebook Groups.

Creating Client Habits |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Facebook Newsfeed Tweaks |  Horsham, PA | Marketing G2, LLC | 267-657-0207

How to Hook Your Subscribers

Learn how to hook your subscribers into forming a daily habit around your brand through brain hacking.

What to Do About Facebook's Newsfeed Algorithm Changes

Discover strategies and tactics to deal with Facebook's new monumental algorithm changes.

Media Membership Model |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Digital Media Content Paywall |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Finding Money in the Membership Model

Make money with memberships instead of advertising or subscriptions.

Reasons to Gate Your Content

Discover how a properly deployed paywall on your website can make you have a more prosperous year in publishing for 2018.

2017

2018 Social Media Plan |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Marketing Content Strategy |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Step Up Your Social Media Game in 2018

Learn effective social media strategies for your news media organization to use in 2018. Set your social media teams up for success in the new year.

Content That Cuts Through the Noise

Discover how to develop an effective content strategy that captures your audience's attention. Create premium content and authentic storytelling to drive subscriptions and revenue.

Stopping Ad Fraud |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Transforming Newsroom Culture |  Horsham, PA | Marketing G2, LLC | 267-657-0207

How to Fight Ad Fraud

Learn how to fight ad fraud on your publication's website in order to make brand-name companies feel more comfortable with displaying their ad next to your content.

Making Metrics Useful to Your News Organization

Learn how to make your metrics more digestible to your news teams so they can apply the newly acquired knowledge and affect change.

Data Metrics Interpretation |  Horsham, PA | Marketing G2, LLC | 267-657-0207

KPI Decisions |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Orchestrating Behavioral Change in Your News Organization

Discover how to change your news organization's culture and behavior, making it more innovative and efficient.

Empowering Your News Teams with Analytics

Discover how to empower your news media employees with analytics, KPIs, metrics, and data.

Pipeline Sales Funneling |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Flittz Registered User Data |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Pipeline Marketing Tips for News Publishers

Learn how pipeline marketing can help drive readers through your subscription sales funnel.

Reap the Benefits of Known, Registered Users

Discover how Flittz can help you get more known users and can help you obtain more user data that you can then use to market your publication to advertisers.

Holiday Subscription Tool |  Horsham, PA | Marketing G2, LLC | 267-657-0207

New Media Consumption Habits |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Using ConneXt to Drive Holiday Subscriptions

Learn how MG2 ConneXt can help you drive more subscription sales this holiday season. Target holiday shoppers with news-loving friends and family.

Creating Content for New Reader Consumption Habits

Discover how to drive engagement and boost revenue by catering to the new media consumption habits of your audience / readers.

Journalism Promotion | Horsham, PA | Marketing G2, LLC | 267-657-0207

Europe Data Laws | Horsham, PA | Marketing G2, LLC | 267-657-0207

News Story Promotion Mistakes to Avoid

Learn content promotion tips and tricks and what not to do when promoting your journalists' news stories online on the internet.

GDPR Tips for News Media Organizations

Prepare your news outlet for when the European Union's GDPR goes into effect in May 2018. Ensure compliance and avoid fines.

Promotion Codes | Horsham, PA | Marketing G2, LLC | 267-657-0207

Twitter Facebook Tips | Horsham, PA | Marketing G2, LLC | 267-657-0207

Outpace Your Competition with Coupon and Promo Codes

Discover how Marketing G2's Engagement Platform can help you easily implement promo codes into your marketing strategy.

The Do’s and Don’ts of Marketing News on Social Media

Learn how to market your news stories effectively on social media to drive both traffic and reader revenue.

Newsroom Podcasts | Horsham, PA | Marketing G2, LLC | 267-657-0207

Social Media OG Tags | Horsham, PA | Marketing G2, LLC | 267-657-0207

Should Your News Organization Start a Podcast?

Discover whether or not your news media outlet should invest in implementing news podcasts.

8 Headline Tips for News Organizations on Social Media

Learn how to write headline / og tags that will help drive engagement and click-throughs on social media.

Online News Industry Reputation | Horsham, PA | Marketing G2, LLC | 267-657-0207

Nuture Email Mistakes |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Learn How to Manage Your Online News Reputation

Discover how to encourage reader trust in your news outlet's brand.

E-mail Marketing Mistakes News Publishers Should Avoid

New to e-mail marketing? See what mistakes to avoid as you send out newsletters, retention e-mails, etc.

News Reader Brand Advocates |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Facebook Live Users Guide |  Horsham, PA | Marketing G2, LLC | 267-657-0207

Turn Your News Readers Into Brand Advocates

Encourage reader advocacy around your news brand and increase readership.

Facebook Live Guide for News Publishers

Get your journalists and news organization started on Facebook Live.

2015

Bay Area News Group Giants World Series |  Horsham, PA | Marketing G2, LLC | 267-657-0207

MindSea logo |  Horsham, PA | Marketing G2, LLC | 267-657-0207

5 Tips for Creating a Sports Championship Instant Book

Learn how to create a sports championship instant book.

What does the new Apple News app mean for news media?

Read all about Apple's news app and discover what it means for the news media industry.

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