The success of your subscription-based business is important to Marketing G2! Read the articles below to discover tips, tricks, and useful hints that'll help you stay ahead in your industry.
Discover how other publishers within the publishing industry are using data to drive revenue.
Make marketing tech purchases with confidence by knowing the truth behind these common myths.
Learn what metrics to monitor and what metrics don't matter when it comes to campaign performance.
Discover how you can strengthen your media or publishing company's online presence.
Learn how social media fits into your publication's content marketing strategy.
Discover the difference between three distinct kinds of paywalls and learn which one your publication should use.
Learn how to build an audience for your local news publication on social media.
Discover how to design e-mails so they engage your audience instead of getting deleted.
Learn why you should treat your audience like users and not buyers of content. User experience from start to finish is vital to success.
Discover how to implement an audience-backed reader revenue strategy at your publication.
Learn how to increase your e-mail open rate, improving this important marketing metric.
Discover how you can build subscriber loyalty and engagement with Facebook Groups.
Learn how to hook your subscribers into forming a daily habit around your brand through brain hacking.
Discover strategies and tactics to deal with Facebook's new monumental algorithm changes.
Make money with memberships instead of advertising or subscriptions.
Discover how a properly deployed paywall on your website can make you have a more prosperous year in publishing for 2018.
Learn effective social media strategies for your news media organization to use in 2018. Set your social media teams up for success in the new year.
Discover how to develop an effective content strategy that captures your audience's attention. Create premium content and authentic storytelling to drive subscriptions and revenue.
Learn how to fight ad fraud on your publication's website in order to make brand-name companies feel more comfortable with displaying their ad next to your content.
Learn how to make your metrics more digestible to your news teams so they can apply the newly acquired knowledge and affect change.
Discover how to change your news organization's culture and behavior, making it more innovative and efficient.
Discover how to empower your news media employees with analytics, KPIs, metrics, and data.
Learn how pipeline marketing can help drive readers through your subscription sales funnel.
Discover how Flittz can help you get more known users and can help you obtain more user data that you can then use to market your publication to advertisers.
Learn how MG2 ConneXt can help you drive more subscription sales this holiday season. Target holiday shoppers with news-loving friends and family.
Discover how to drive engagement and boost revenue by catering to the new media consumption habits of your audience / readers.
Learn content promotion tips and tricks and what not to do when promoting your journalists' news stories online on the internet.
Prepare your news outlet for when the European Union's GDPR goes into effect in May 2018. Ensure compliance and avoid fines.
Discover how Marketing G2's Engagement Platform can help you easily implement promo codes into your marketing strategy.
Learn how to market your news stories effectively on social media to drive both traffic and reader revenue.
Discover whether or not your news media outlet should invest in implementing news podcasts.
Learn how to write headline / og tags that will help drive engagement and click-throughs on social media.
Discover how to encourage reader trust in your news outlet's brand.
New to e-mail marketing? See what mistakes to avoid as you send out newsletters, retention e-mails, etc.
Encourage reader advocacy around your news brand and increase readership.
Get your journalists and news organization started on Facebook Live.
Learn how to create a sports championship instant book.
Read all about Apple's news app and discover what it means for the news media industry.