Publishers of all kinds are trying to cut through the noise and capture their audience’s attention. Attention, though, is a finite resource. Customers (readers, viewers, listeners, etc.) must choose carefully when deciding where to spend their attention or be quickly overwhelmed.
In order to get your customers to spend their attention with you and choose your content over that of your competitors, you must provide them with value, a reason to turn to you when they want to be informed, entertained, or distracted.
Consider using these types of content if you want to drive traffic and increase revenue.
What are you doing to grab your audience’s attention?
Win your audience's attention