Even with Facebook’s recent algorithm change, publishers can still cultivate a social media presence that drives meaningful engagement, it just requires a little bit more effort. You can’t hope to throw in a few random posts or tweets into your content marketing strategy and have those posts take off and become viral. There is a lot more competition today for your audience’s attention.
The first step when determining whether social media should be a part of your content marketing strategy is evaluating how many followers you have and of those followers, how many are actively engaged with your brand. If your platform presence needs a boost, try these tips:
What content should you post on social media? Quality, short, bite-sized content that your audience can consume and comment on as they scroll.
Some examples of the kind of content you want to post to social media include:
What is your publication posting to social media?
Make sure that it makes sense for your publication