SPRING HOUSE, PA. (December 11, 2014)- Marketing G2 announced today that The Commercial Appeal of Memphis Tennessee, has selected its Solicitor and Mobile Concierge products for use by the media company’s distributor sales representatives. The Commercial Appeal, a Pulitzer Prize winning property of the E. W. Scripps Company, seeks to incorporate enhanced technology into their field operations to improve targeting, generate more subscriptions and strengthen the revenue collection process.
A leading provider of acquisition, retention, and a variety of digital solutions for subscription-based industries, Marketing G2’s mobile point of sale software and management tools are utilized by many of the largest media companies in North America. Like many of these newspapers, the Commercial Appeal desired a system that put easy-to-use mobile sales technology in the field to improve sales processes.
“Getting this product in the hands of our kiosk sales teams will not only reduce chargebacks and bad subscriptions, but also cut back on the time it takes my team to enter the new starts into DTI. Our new subscribers will benefit as well since their subscription will be entered within 24 hours instead of the current 72-hour process. I can’t wait to get started with Marketing G2.” said Jeff Cowens, Director, Audience Development at The Commercial Appeal.
“Marketing G2 is thrilled that The Commercial Appeal has chosen our acquisition technology that will provide them not only important sales enhancements but retention advantages as well,” said Marketing G2 President Patrick Glennon. “Instant verification and integration into the paper’s circulation system creates significant advantages as we have seen with other clients, both large and small.”
Marketing G2 (MG2) develops data-driven customer engagement technology and management tools that enable subscription-based companies to utilize all of their data, technology, and content assets to engage customers and prospects to grow audience, increase revenues, and reduce costs. MG2’s mobile point of sale software, customer engagement platform and data-driven products and services are utilized by many of the leading media companies throughout North America. MG2 is a privately held U.S. company based in Spring House, PA.
Solicitor and Mobile Concierge products