Home » Services » Email

According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08.

Email is one of the least expensive mediums marketers can use to reach their audiences. It allows targeting, it's data driven, it drives direct sales, it builds relationships, loyalty, and trust, and it supports sales through other channels.

Email also provides the greatest amount of personalization and segmentation so marketers can reach their audiences with interactive, targeted, specific, and relevant messaging.

Email has become more accepted by consumers and businesses as a method of sending and receiving communications and information.

As much as email marketing can deliver ROI, it must first get delivered, opened, and read. List management, creative, message format, content, CAN-SPAM compliance, reputation, and many other factors affect the deliverability and success of email. MG2 DIRECT's email marketing team employs sound strategies, best practices, and technical expertise that produce well crafted, enticing, and effective email campaigns.

MG2 DIRECT offers three flavors of email marketing schemes:

1. Email Conductor – Administers automatically triggered email messages based on recipient behavior. Enables businesses to engage proactively, one-on-one with customers at predetermined points of action.
2. Email Automation – Set campaigns are triggered by regularly scheduled data feeds.
3. Email Impulse – True ad hoc, one-off email messaging. Allows for impromptu communications at desired frequencies and for any reason.

MG2 DIRECT's email marketing capabilities are managed by a team of experienced and creative professionals. We work hard to understand your business needs, and then help design a program that will yield the best results. Our email services include:

• Consultation
• Strategy and Planning
• Creative and Copywriting
• HTML and Content Formatting
• CAN-SPAM, Reputation, and Deliverability Compliance
• Email Campaign Deployment
• Tracking and Reporting
• Email process managed by MG2Mail, or client self-service software access.