FOR IMMEDIATE RELEASE |
CONTACT: Jim Saylor, MG2 DIRECT (303 225 2698) |
DATE: November 23, 2009 | |
HEADLINE: New partnership offers cable operators proven strategy to take competitors head on! | |
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(Denver, CO) -- MG2 DIRECT and Sixth Street Productions announced today the formation of a creative partnership to arm cable TV operators with aggressive "burst" campaigns designed for low-cost execution and maximum return. "In today's economy, cable companies are in a street fight not only with traditional competitors but for the household dollar in general," says Jim Saylor, principle at MG2 Direct. "We've developed a portfolio of attention-grabbing, hard-hitting ‘burst' campaigns to immediately spike the needle and give cable companies a quick return on their advertising investment." Sixth Street Productions has more than a decade of experience in producing highly successful burst campaigns for cable clients. "Clients keep coming back to us for these campaigns for one reason," says Sharon Thomson, principle at Sixth Street Productions. "They out-perform other strategies time and again. We've had clients tell us that our regional campaigns have been the most successful ever in their advertising history." The partnership between MG2 Direct and Sixth Street offers cable clients one-stop shopping for TV, radio, print, direct mail and email – and provides a streamlined avenue to track results. "MG2 Direct specializes in low-cost, back-end campaign analysis," says Saylor. "It's no longer cost-prohibitive to know specifically how a campaign performs and whether newly acquired customers stay on-board. We've got the tools to turn campaign analysis from a guessing game into ‘information is power'." As part of their new creative partnership, MG2 Direct and Sixth Street have developed an all-new portfolio of burst campaigns. They include "Sergeant Broadband" a humorous, hard-hitting spoof featuring a boot camp drill sergeant, "Tune In, Tech Up and Talk On," centered around a Triple-thon Sale, "Surround Yourself With All the Best" with a magical tour of the advantages of bundling services and "Super Sale" featuring an attention-grabbing, animated superhero with an accompanying direct mail comic book. "These are fun, creative, yet hard-working campaigns that are designed to grab attention and immediately boost RGUs," says Saylor. # # # # # For more information, contact Jim Saylor at MG2 DIRECT (303) 225-2698 | |