FOR IMMEDIATE RELEASE

CONTACT: Jim Saylor – 303-225-2698

DATE: March 7, 2009


HEADLINE: Marketing G2 announced release of Touchpoint a new subscriber retention tracking software.

(Philadelphia, PA) Patrick Glennon principal at Marketing G2 said, “As customers at subscription based companies continue to erode in this tough economy it becomes more important than ever to have advanced, yet easy to use, tools marketers can use to track and analyze the return on the sales investments.”

Touchpoint is designed to measure the retention performance of multi-channel sales efforts. It is a retention measurement and web-based reporting tool designed specifically for the subscription based industries. It uses transaction, subscriber and demographic data to generate retention reports by sales source, payment method, geography, demographics, and much more. It’s built on state of the art technology and will be a platform Marketing G2 intends to expand into more sophisticated business intelligence reporting. Marketing G2’s hosted solution fully automates retention tracking without tapping into valuable internal resources. Touchpoint is the NEW standard for retention measurement!

Patrick is the founder and managing partner. Patrick brings more than 20 years of industry knowledge, direct marketing expertise, and technology know-how. Previously, Patrick served as executive vice president at ASTECH Intermedia and Director of Subscriber Sales and Marketing for The Philadelphia Inquirer and Daily News.

Early adopters of Touchpoint include The Colorado Springs Gazette, Philadelphia Newspapers, Milwaukee Journal, Cincinnati Enquirer and Lousiville Courier.

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About Marketing G2: With nearly four decades of experience in media marketing, Marketing G2 helps media companies build, expand, and support subscriber relationships. We're proud to be a leading provider of customer intelligence applications and data integration services. For additional information please contact Jim saylor 303 225 2698, jsaylor@mg2direct.com