FOR IMMEDIATE RELEASE |
CONTACT: Patrick Glennon (215) 822-2289 |
DATE: June 22, 2009 | |
HEADLINE: The Philadelphia Inquirer and Daily News Go Live with the G2 Discovery Marketing Database and Campaign Tools | |
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(Philadelphia, PA)—The Philadelphia Inquirer and Daily News selected Marketing G2 to automate their marketing process with its Open Intelligence and G2 Discovery database marketing solution. The Inquirer and Daily News successfully implemented the G2 Discovery solution within 90 days, and today, dozens of campaigns are executed to support their subscriber acquisition and retention efforts. As the newspaper industry’s leading database-marketing service provider, Marketing G2 (MG2) offers newspapers unparalleled tools to meet the demands of a rapidly changing industry with data-driven applications and marketing services. The Philadelphia Inquirer and Daily News join a growing family of newspapers tapping MG2 to provide state-of-the-art marketing solutions that deliver. “The Philadelphia Inquirer and Daily News chose Marketing G2 because its Open Intelligence database data model met our sophisticated needs to be fully automated and to integrate complex data,” says Jeff Berger, Chief Information Officer at The Philadelphia Inquirer and Daily News. “The MG2 implementation team worked closely with our staff, provided thorough support, and delivered on time.” G2 Discovery is designed for marketers. It has the right balance of speed, ease of use, and flexibility. Because of its cutting edge functionality, marketers are able to increase productivity by dramatically reducing query and analysis time; to transfer complex data into useful metrics and graphical information; and to make real-time decisions using on-demand analysis. G2 Discovery also offers its clients comprehensive solutions for customer segmentation, list selection and fulfillment, lifetime value and profitability scoring, data mining and modeling, and campaign management. These functions give clients—especially newspapers—the ability to address audience development and direct marketing needs in one product package all working from the same database. In short, G2 Discovery is a one-stop-shop marketing solution for newspapers, and The Philadelphia Inquirer and Daily News are now realizing its power. Kim Rossmair, Database Marketing Manager in Philadelphia explains, “G2 Discovery enables us to design complex multi-channel campaigns. The Inquirer and Daily News have introduced new target efforts aimed at increasing campaign performance. The implementation of G2 Discovery has been a complete game-changer for us because it allows us to focus our efforts on campaigns and analysis instead of database production.” “We’re excited about our new partnership with The Inquirer and Daily News,” says Patrick Glennon, Managing Partner and founder at Marketing G2. “The current realities of the newspaper industry require newspapers to be able to analyze, segment, and track performance of customer campaigns efficiently and easily. Marketers are being asked to do more with less. The Open Intelligence and G2 Discovery solution is the industry’s preeminent product in this regard and MG2 is happy to be of service.” Rossmair concludes, “Newspapers face difficult times ahead, and many difficult decisions along the way. We were looking for a partner with the right products and services backed by experienced marketers who understand newspapers and direct marketing. We found that in Marketing G2.” About Marketing G2: Marketing G2 is the premier provider of customer intelligence applications and data integration services for the newspaper industry. Comprised of former newspaper executives and seasoned technology development professionals, the company brings to market over 35+ years of newspaper marketing experience and expertise. Marketing G2’s strength lies in its ability to automate marketing and CRM processes resulting in increased customer value and increased revenues. For more information, contact Patrick Glennon at patrick@marketingg2.com or 215-822-2289 | |