FOR IMMEDIATE RELEASE

CONTACT: Jim Saylor – 303-225-2698

DATE: October 1, 2008

HEADLINE: Colorado Springs Gazette selects MG2 DIRECT to manage Circulation Sales and Retention.

(Denver, CO) MG2 DIRECT has entered into an agency of record agreement to provide circulation marketing services and database capabilities to the Colorado Springs Gazette.

Cory Arcarese, Vice President of Circulation at The Gazette said, “As circulators continue to move fixed costs into variable cost centers, it makes sense to partner with MG2 DIRECT. The leadership team at MG2 DIRECT is a powerhouse of experience and knowledge for a fraction of the cost. We can now take our audience development efforts to a new level where offers, retention matrices and service models can be customized by subscriber. Delivering the right audience in print and online is our commitment to advertisers and one that MG2 DIRECT can help us achieve.”

The MG2 DIRECT team is led by Judd Alvord, former Senior Vice President of Circulation for The Denver Newspaper Agency. Before joining MG2 DIRECT Judd founded and directed Pinpoint Consulting Group, serving newspapers with innovative circulation process solutions.

“Newspapers are under tremendous pressure to reduce expenses while discovering new ways to increase top line revenues. ” Alvord said. “MG2 DIRECT’s business model meets both objectives. We provide newspapers with state of the art marketing technology and the experienced resources to maximize their marketing opportunity at costs far less than what the would pay on their own.”

The MG2 DIRECT team is also supported by Stewart Place, formerly of Yellow Hat Marketing whose expertise includes managing and executing fully integrated direct marketing campaigns and programs. For more than a decade, Stewart has delivered database-driven strategic marketing for major newspapers and cable operators across the United States.

Patrick Glennon, the founder and managing partner of MarketingG2 brings more than 20 years of industry knowledge, direct marketing expertise, and technology know-how with him. Previously, Patrick served as executive vice president at ASTECH Intermedia and directed Subscriber Sales & Retention for the Philadelphia Inquirer and Daily News.

Jim Saylor, formerly of Yellow Hat Marketing has three decades of advertising and marketing experience with a special focus on driving results through database applications. Jim matches database-driven strategies with creative that delivers the results clients expect. He has held senior management positions with leading publishing and cable television companies.

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About MG2 DIRECT: MG2 is a privately held company that combines prospect and customer data to build effective marketing solutions across multiple channels. Clients include the largest newspaper companies in the United States. For more information, please call Jim Saylor at (303) 225-2698.

About The Gazette: The Gazette is a newspaper based in Colorado Springs, Colorado. It is published daily by Irvine, California-based Freedom Communications. It is the second largest daily newspaper in the chain.