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The Seattle Times Goes Live with New Online Customer Engagement Portal

The Seattle Times has gone live with Subscriber Concierge, a comprehensive customer engagement and subscriber services portal. Developed by Marketing G2 (MG2), a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, Subscriber Concierge is an online tool that enables customers to manage all aspects of their subscription and allows newspapers to target promotions and communications based on customer variables.

Now, nearly half a million readers of The Seattle Times have access to MG2's Subscriber Concierge to stop and start vacation holds, upgrade subscriptions, manage payments and billing options, access digital editions, and sign up for reader rewards--all automated processes that build retention, increase revenues, and save time and costs for the newspaper. Clean, easy to use interface, relevant content, and robust user options were the focus for the new online subscriber portal at the Times, which can be viewed at http://www.myseattletimes.com.

Rob Chernich, Director of IT at the Times, said, "Subscriber Concierge is a great resource to our readers and a robust platform for The Seattle Times to build stronger relationships with our customers. We are in a better position to provide expanded services and track customer engagement. The Subscriber Concierge platform allows us to take full advantage of email communications and the Internet to build stronger relationships with our customers. Marketing G2's technical knowledge and direct marketing expertise is a unique and refreshing combination of talents."

Supported by Open Intelligence, a marketing database that organizes complex data to make it easier for newspapers to manage customer relationships and marketing programs, Subscriber Concierge is developed with each individual newspaper's goals and circulation system capabilities in mind.

"Subscribers want instant access to their accounts and newspapers want to know what their readers are interested in and how to provide them with better service," said Patrick Glennon, Marketing G2's founder.

Subscriber Concierge is an easy and cost-effective solution for automating transactions and interacting with customers and prospects. It's also a platform designed to support the service needs of the expanding landscape of content platforms. As newspapers delivery content to mobile, tablets and other digital platforms, Subscriber Concierge can handle authentication services, offer management and support needs.

To learn more about Marketing G2 and the products offered, visit http://www.marketingg2.com/products/subscriber_concierge/.

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With nearly four decades of experience, Marketing G2 helps media companies build, expand, and support subscriber relationships. We're proud to be a leading provider of customer intelligence applications and data integration services. Find out more at marketingg2.com

Contact: Patrick Glennon, Founder and Managing Partner, Marketing G2; 215-822-2289;patrick@marketingg2.com