Home » Press Releases » 2011 » Marketing G2 Celebrates Ten Years of Providing Subscriber Retention Services to the Newspaper Industry

Marketing G2 Celebrates Ten Years of Providing Subscriber Retention Services to the Newspaper Industry

September marked the tenth year Philadelphia-based subscriber retention and data integration company Marketing G2 (MG2) has been providing services to the newspaper and cable industries. Founded in 2001 by Patrick Glennon, Marketing G2 has obtained over 50 major clients around the United States including The Chicago Tribune, Comcast, The Philadelphia Inquirer, and Hearst, and continues to grow every year.

"Our tenth year symbolizes the steady relationship Marketing G2 has had with its partners and clients. In an industry that is going through a rocky patch, we provide a source of stability and ingenuity that helps newspapers market and communicate effectively with their subscribers and in turn, increases retention and subscriptions," says Patrick.

Patrick has more than 25 years of industry knowledge, direct marketing expertise, and technology know-how and his leadership within Marketing G2 has helped numerous clients build successful data-driven marketing strategies. Previously, Patrick served as executive vice president at ASTECH Intermedia and held the position of Director of Subscriber Marketing for The Philadelphia Inquirer and Daily News, Knight Ridder's largest property.

With Patrick and his team's experience in subscription-based marketing and database technology, Marketing G2 has become a leading provider of customer intelligence applications and data integration services for subscription-based industries. Relying on its proven expertise and state-of-the-art technology, MG2 builds data-driven applications that enhances customer relationships, attracts new subscribers, and increases revenues.

Whether it's working with the St. Petersburg Times to automate their customer relationship efforts and revolutionize their telemarketing process or equipping Comcast's field sales team with CRM handheld technology, each day Marketing G2 provides subscription-based industries with leading-edge marketing technology that results in bottom line results.

"Marketing G2's technical knowledge and direct marketing expertise is a unique and refreshing combination of talents," says Curtis Huber, Circulation Manager at The Seattle Times. "They are a great resource to our readers and provide a robust platform for The Seattle Times to build stronger relationships with our customers. We are in a better position to provide expanded services and track customer engagement."

To learn more about Marketing G2 and the products offered, visit www.marketingg2.com.

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With nearly four decades of experience, Marketing G2 helps media companies build, expand, and support subscriber relationships. We're proud to be a leading provider of customer intelligence applications and data integration services. Find out more at marketingg2.com

Contact: Patrick Glennon, Founder and Managing Partner, Marketing G2; 215-822-2289; patrick@marketingg2.com