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Los Angeles Newspaper Group Introduces e-Edition to Readers with Interactive Video Tutorial

The Los Angeles Newspaper Group (LANG) has contracted Marketing G2, a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, to develop an online video tutorial that introduces readers to its Electronic Edition. The two-and-a-half minute video will be available to subscribers of all eight LANG newspapers, reaching an estimated 1.3 million people.

LANG readers will have access to the informational tutorial through each individual newspapers' customer care website--portals that have been designed by Marketing G2 to allow customers to manage all aspects of their subscription and enable newspapers to target promotions and communications based on customer variables. In the video, a professional voice walks subscribers through the features and benefits of using the e-Edition.

"The replica e-Edition plays an integral role in developing readership. The tutorial video is yet another valuable tool to enable us to promote usage and the extensive features of the replica editions," said David Williams, Vice President of Circulation at LANG.

Jim Saylor, Director of Strategic Development for Marketing G2, said, "This video tutorial is part of a comprehensive set of marketing tools that Marketing G2 is using to drive reader awareness and adoption of a newspaper's e-Edition." Most recently a similar video was produced and launched on the Denver Post Customer Care website and will passed out in CD form at sales kiosk throughout the city.

Patrick Glennon, Marketing G2's founder, said, "Newspapers are in the perfect position to expand on opportunities that reach consumers digitally and Marketing G2 has the expertise to help clients manage this new relationships with their readers."

To learn more about Marketing G2's digital and interactive solutions for subscription-based industries, visit marketingg2.com/services.php.

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With nearly four decades of experience, Marketing G2 helps media companies build, expand, and support subscriber relationships. We're proud to be a leading provider of customer intelligence applications and data integration services. Find out more at marketingg2.com.

Contact: James W. Saylor, Partner, Marketing G2 DIRECT; 303-225-2698; jsaylor@mg2direct.com