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Hearst Newspapers Chooses Marketing G2 to Develop Subscriber Services Web Portal

PHILADELPHIA, February 23, 2011--Philadelphia-based subscriber retention and data integration company Marketing G2 (MG2) announces a contract with Hearst Newspapers to develop, design, and implement a customer engagement and subscriber services portal. Hearst's 15 daily newspapers will integrate MG2's Subscriber Concierge product in to their websites to enable customers to manage all aspects of their subscription, while allowing newspapers to target promotions and communications based on customer variables.

Chris Blaser, senior vice president at the San Francisco Chronicle said, "Subscriber Concierge is an easy and cost-effective solution for automating transactions and interacting with customers and prospects. With Marketing G2's experience and track record, we know we'll see immediate results once impleme'tation is complete."

Supported by Open Intelligence, a marketing database that organizes complex data to make it easier for newspapers to manage customer relationships and marketing programs, Subscriber Concierge is developed with each individual newspaper's goals and circulation system capabilities in mind. It's also a platform designed to support the service needs of the expanding landscape of content platforms. As newspapers delivery content to mobile, tablets and other digital platforms, Subscriber Concierge can handle authentication services, offer management and support needs.

The target date for Hearst to launch Subscriber Concierge modules across its newspaper properties is May 2011. Recently, The Seattle Times also went live with a customer service portal running on Subscriber Concierge, which can be found at myseattletimes.com. Executives at the Times have praised the technical knowledge and direct marketing expertise behind MG2 that allowed the Times to take full advantage of email communications and the Internet to build stronger relationships with customers.

To learn more about Marketing G2 and the products offered, visit http://www.marketingg2.com/products/subscriber_concierge/.

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With nearly four decades of experience, Marketing G2 helps media companies build, expand, and support subscriber relationships. We're proud to be a leading provider of customer intelligence applications and data integration services. Find out more at marketingg2.com

Contact: Patrick Glennon, Founder and Managing Partner, Marketing G2; 215-822-2289; patrick@marketingg2.com