The Seattle Times Goes Live with New Online Customer Engagement Portal

The Seattle Times has gone live with Subscriber Concierge, a comprehensive customer engagement and subscriber services portal. Developed by Marketing G2 (MG2), a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, Subscriber Concierge is an online tool that enables customers to manage all aspects of their subscription and allows newspapers to target promotions and communications based on customer variables.

Now,...

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Creative Marketing Solutions for the Newspaper E-Edition

Although newspaper electronic editions continue to gain popularity, many marketing executives are still struggling with how to make readers aware that the technology exists and is available with their subscription. Marketing G2, a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, has developed a series of comprehensive electronic and video communication tools to help build and maintain e-Edition readership. By building...

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Los Angeles Newspaper Group Introduces e-Edition to Readers with Interactive Video Tutorial

The Los Angeles Newspaper Group (LANG) has contracted Marketing G2, a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, to develop an online video tutorial that introduces readers to its Electronic Edition. The two-and-a-half minute video will be available to subscribers of all eight LANG newspapers, reaching an estimated 1.3 million people.

LANG readers will have access to the informational tutorial through...

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Media News Group Chooses Marketing G2 for Enterprise Subscriber Services Portal

Media News Group has selected Marketing G2, a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, to implement Subscriber Concierge across their newspaper chain. To date, nearly 15 daily newspapers in California have gone live and the roll out will continue in to 2011. Nearly two million readers of newspapers such as the Los Angeles Daily News, Eureka Times-Standard, and The San Bernardino Sun now have access to MG2's...

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Solicitor Concierge and Mobile Subscriptions now supports automating subscriptions directly from iPhone and Android devices

Marketing G2, a leader in helping subscription-based companies develop and deploy mobile solutions to support direct sales, has announced a new version of its Mobile Subscriptions application. The new technology allows a newspaper's direct sales representative to input subscriber's information directly on to an iPhone or Android-based mobile device and transfer the data securely to the newspaper for processing.

This new version of the Mobile Subscriptions application joins...

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Hearst Newspapers Chooses Marketing G2 to Develop Subscriber Services Web Portal

PHILADELPHIA, February 23, 2011--Philadelphia-based subscriber retention and data integration company Marketing G2 (MG2) announces a contract with Hearst Newspapers to develop, design, and implement a customer engagement and subscriber services portal. Hearst's 15 daily newspapers will integrate MG2's Subscriber Concierge product in to their websites to enable customers to manage all aspects of their subscription, while allowing newspapers to target promotions and communications based on...

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Marketing G2, The Colorado Springs Gazette, and The Denver Post Win at the INMA World Congress Awards

PHILADELPHIA, May 19, 2011--Subscriber engagement and marketing technology company Marketing G2 (MG2), along with its clients the Colorado Springs Gazette and The Denver Post, placed in two categories at the International News Media Association (INMA) Awards 2011 competition, which rewards excellence in news marketing. Marketing G2 was a first place winner in the Print Subscription Sales Under 75,000 category for its Read more...

Booth Newspapers to Implement Automated Subscription Starts Portal

GRAND RAPIDS, MI., June 15, 2011--Seven media outlets owned by Booth Newspapers will soon go live with an intelligent database portal that automates new subscription starts. Marketing G2, a subscriber engagement and marketing technology company based in Philadelphia developed the portal, called Solicitor Concierge.

Solicitor Concierge provides real-time authorization of credit cards, validates address information, and eliminates processing of paper order forms. Sales...

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Marketing G2 Celebrates Ten Years of Providing Subscriber Retention Services to the Newspaper Industry

September marked the tenth year Philadelphia-based subscriber retention and data integration company Marketing G2 (MG2) has been providing services to the newspaper and cable industries. Founded in 2001 by Patrick Glennon, Marketing G2 has obtained over 50 major clients around the United States including The Chicago Tribune, Comcast, The Philadelphia Inquirer, and Hearst, and continues to grow every year.

"Our tenth year symbolizes the steady relationship Marketing...

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Bay Area News Group Sees Results with New Subscriber Services Website

The San Jose Mercury News and the Contra Costa Times, two newspapers operated by the Bay Area News Group, have launched a fully automated customer engagement and subscriber services website backed by an intelligent database called Subscriber Concierge. Developed and implemented by Marketing G2 (MG2), a customer retention and data integration company, Subscriber Concierge allows customers to manage all aspects of their subscription and enables newspapers to target promotions and...

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