New partnership offers cable operators proven strategy to take competitors head on!

MG2 DIRECT and Sixth Street Productions announced today the formation of a creative partnership to arm cable TV operators with aggressive "burst" campaigns designed for low-cost execution and maximum return.

"In today's economy, cable companies are in a street fight not only with traditional competitors but for the household dollar in general," says Jim Saylor, principle at MG2 Direct. "We've developed a portfolio of attention-grabbing, hard-hitting 'burst' campaigns to...

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Marketing G2 announced release of Touchpoint a new subscriber retention tracking software

(Philadelphia, PA) Patrick Glennon principal at Marketing G2 said, "As customers at subscription based companies continue to erode in this tough economy it becomes more important than ever to have advanced, yet easy to use, tools marketers can use to track and analyze the return on the sales investments."

Touchpoint is designed to measure the retention performance of multi-channel sales efforts. It is a retention measurement and web-based reporting tool designed specifically for the...

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MG2 DIRECT announced today the launch of Mobile Concierge for Cable TV

Patrick Glennon, principal at MG2 DIRECT and owner of sister company Marketing G2 said "Working with top industry experts, we have developed a mobile software application for field sales and collection management that will revolutionize remote workforce management at all levels of the organization. We have successfully deployed handheld marketing technology in another industry that has very similar field sales needs. This deployment has radically improved the quality of new sales and...

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