Bay Area News Group Sees Results with New Subscriber Services Website

The San Jose Mercury News and the Contra Costa Times, two newspapers operated by the Bay Area News Group, have launched a fully automated customer engagement and subscriber services website backed by an intelligent database called Subscriber Concierge. Developed and implemented by Marketing G2 (MG2), a customer retention and data integration company, Subscriber Concierge allows customers to manage all aspects of their subscription and enables newspapers to target promotions and...

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Marketing G2 Celebrates Ten Years of Providing Subscriber Retention Services to the Newspaper Industry

September marked the tenth year Philadelphia-based subscriber retention and data integration company Marketing G2 (MG2) has been providing services to the newspaper and cable industries. Founded in 2001 by Patrick Glennon, Marketing G2 has obtained over 50 major clients around the United States including The Chicago Tribune, Comcast, The Philadelphia Inquirer, and Hearst, and continues to grow every year.

"Our tenth year symbolizes the steady relationship Marketing...

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Booth Newspapers to Implement Automated Subscription Starts Portal

GRAND RAPIDS, MI., June 15, 2011--Seven media outlets owned by Booth Newspapers will soon go live with an intelligent database portal that automates new subscription starts. Marketing G2, a subscriber engagement and marketing technology company based in Philadelphia developed the portal, called Solicitor Concierge.

Solicitor Concierge provides real-time authorization of credit cards, validates address information, and eliminates processing of paper order forms. Sales...

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Marketing G2, The Colorado Springs Gazette, and The Denver Post Win at the INMA World Congress Awards

PHILADELPHIA, May 19, 2011--Subscriber engagement and marketing technology company Marketing G2 (MG2), along with its clients the Colorado Springs Gazette and The Denver Post, placed in two categories at the International News Media Association (INMA) Awards 2011 competition, which rewards excellence in news marketing. Marketing G2 was a first place winner in the Print Subscription Sales Under 75,000 category for its Read more...

Hearst Newspapers Chooses Marketing G2 to Develop Subscriber Services Web Portal

PHILADELPHIA, February 23, 2011--Philadelphia-based subscriber retention and data integration company Marketing G2 (MG2) announces a contract with Hearst Newspapers to develop, design, and implement a customer engagement and subscriber services portal. Hearst's 15 daily newspapers will integrate MG2's Subscriber Concierge product in to their websites to enable customers to manage all aspects of their subscription, while allowing newspapers to target promotions and communications based on...

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Solicitor Concierge and Mobile Subscriptions now supports automating subscriptions directly from iPhone and Android devices

Marketing G2, a leader in helping subscription-based companies develop and deploy mobile solutions to support direct sales, has announced a new version of its Mobile Subscriptions application. The new technology allows a newspaper's direct sales representative to input subscriber's information directly on to an iPhone or Android-based mobile device and transfer the data securely to the newspaper for processing.

This new version of the Mobile Subscriptions application joins...

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Media News Group Chooses Marketing G2 for Enterprise Subscriber Services Portal

Media News Group has selected Marketing G2, a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, to implement Subscriber Concierge across their newspaper chain. To date, nearly 15 daily newspapers in California have gone live and the roll out will continue in to 2011. Nearly two million readers of newspapers such as the Los Angeles Daily News, Eureka Times-Standard, and The San Bernardino Sun now have access to MG2's...

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Los Angeles Newspaper Group Introduces e-Edition to Readers with Interactive Video Tutorial

The Los Angeles Newspaper Group (LANG) has contracted Marketing G2, a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, to develop an online video tutorial that introduces readers to its Electronic Edition. The two-and-a-half minute video will be available to subscribers of all eight LANG newspapers, reaching an estimated 1.3 million people.

LANG readers will have access to the informational tutorial through...

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Creative Marketing Solutions for the Newspaper E-Edition

Although newspaper electronic editions continue to gain popularity, many marketing executives are still struggling with how to make readers aware that the technology exists and is available with their subscription. Marketing G2, a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, has developed a series of comprehensive electronic and video communication tools to help build and maintain e-Edition readership. By building...

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The Seattle Times Goes Live with New Online Customer Engagement Portal

The Seattle Times has gone live with Subscriber Concierge, a comprehensive customer engagement and subscriber services portal. Developed by Marketing G2 (MG2), a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, Subscriber Concierge is an online tool that enables customers to manage all aspects of their subscription and allows newspapers to target promotions and communications based on customer variables.

Now,...

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New partnership offers cable operators proven strategy to take competitors head on!

MG2 DIRECT and Sixth Street Productions announced today the formation of a creative partnership to arm cable TV operators with aggressive "burst" campaigns designed for low-cost execution and maximum return.

"In today's economy, cable companies are in a street fight not only with traditional competitors but for the household dollar in general," says Jim Saylor, principle at MG2 Direct. "We've developed a portfolio of attention-grabbing, hard-hitting 'burst' campaigns to...

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Marketing G2 announced release of Touchpoint a new subscriber retention tracking software

(Philadelphia, PA) Patrick Glennon principal at Marketing G2 said, "As customers at subscription based companies continue to erode in this tough economy it becomes more important than ever to have advanced, yet easy to use, tools marketers can use to track and analyze the return on the sales investments."

Touchpoint is designed to measure the retention performance of multi-channel sales efforts. It is a retention measurement and web-based reporting tool designed specifically for the...

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MG2 DIRECT announced today the launch of Mobile Concierge for Cable TV

Patrick Glennon, principal at MG2 DIRECT and owner of sister company Marketing G2 said "Working with top industry experts, we have developed a mobile software application for field sales and collection management that will revolutionize remote workforce management at all levels of the organization. We have successfully deployed handheld marketing technology in another industry that has very similar field sales needs. This deployment has radically improved the quality of new sales and...

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Colorado Springs Gazette selects MG2 DIRECT to manage Circulation Sales and Retention

(Denver, CO) MG2 DIRECT has entered into an agency of record agreement to provide circulation marketing services and database capabilities to the Colorado Springs Gazette.

Cory Arcarese, Vice President of Circulation at The Gazette said, "As circulators continue to move fixed costs into variable cost centers, it makes sense to partner with MG2 DIRECT. The leadership team at MG2 DIRECT is a powerhouse of experience and knowledge for a fraction of the cost....

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