Reclaiming Former Subscribers to the Colorado Springs Gazette with a Regression Response Model

Marketing G2, a leader in helping subscription-based companies develop and deploy effective customer relationship management solutions, partnered with the Colorado Springs Gazette for a campaign that introduced a new, innovative "Digital Lifestyle Package" to readers who had stopped their newspaper subscription. In 2010, the Gazette mailed 100,000 direct mail pieces to area constituents and received a low response rate. Marketing G2 was then contracted to develop a response model based on...

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