(PHILADELPHIA, PA) -- Marketing G2 launches the second update of the ThinkVine Index within their ConneXt B2B advertiser database management and lead prospecting tool. Over a year ago, Marketing G2 commissioned ThinkVine LLC, a marketing science company, to develop an advertiser scoring model to integrate into the ConneXt product and offer yet another means to target potential advertisers to the newspaper. It is now an annual update incorporating larger samples as ConneXt's client base continually grows. ConneXt is now in over 40 newspapers that include Gannett Co., Inc, Copley Newspapers, New York Times Regional Media Group, Philadelphia Newspapers, Houston Chronicle, and The Washington Post.

The ThinkVine Index is essentially a propensity or likelihood to advertise based on existing advertiser behavior across the ConneXt client newspaper base. ThinkVine developed the model using newspaper data from the ConneXt system which integrates both advertiser data from operational billing systems and business data from D&B or InfoUSA. The model allows targeting of retail, classified, preprint and national advertising.

"ThinkVine's relationship with Marketing G2 represents our aggressive move into the predictive analytics marketplace," says Damon Ragusa, managing partner and founder of ThinkVine LLC. "Blending our skills in advanced analytics with Marketing G2's industry expertise and data management technology has created a valuable information asset for the print media industry. This synergy is the essence of predictive analytics - turning valuable data into meaningful information through smart analytics and effective technology delivery."

"We are excited about partnering with a company such as ThinkVine, who not only has media experience and understands data, but is well versed in analytics and marketing," says JoAnn Gottschalk, Marketing G2 partner. "The ThinkVine Index is a key indicator for potential advertising in the newspaper because it takes into account actual newspaper spending in specific ad categories by businesses in specific SIC segments. This makes the scoring more relevant than simple business firmagraphics. Our ability to integrate that SIC data with newspaper ad revenue data is what makes this model possible and very powerful."

About Marketing G2 - Marketing G2 is the premier provider of customer intelligence applications and data integration services for the newspaper industry. Comprised of former newspaper executives and seasoned technology development professionals, the company brings to market over 35+ years of newspaper marketing experience and expertise. Marketing G2's strength lies in their ability to automate marketing and CRM processes resulting in increased customer value and increased revenues. For more information, contact JoAnn Gottschalk at joann@marketingg2.com or 720-344-4300.

About ThinkVine LLC - ThinkVine is a Cincinnati-based consulting & solutions provider that specializes in marketing science, a hybrid field that blends marketing research, economic analysis and predictive analytics technology. ThinkVine has established long-term relationships with some of the world's top companies across a broad range of industries such as: consumer products, advertising/media, energy, technology and financial services. Founded in 2000 by the current Managing Partner, Damon Ragusa, the company has aggressively reinvested in the development of data and statistical analysis software as well as custom predictive analytics tools and an advanced consumer and marketing simulation system. You can learn more about ThinkVine LLC by visiting their website at www.ThinkVine.com or contact Damon Ragusa at damon.ragusa@thinkvine.com or 513-842-5904.