Open Intelligence turns data into information to manage multi-channel marketing campaigns so you can drive the marketing results you expect. Open Intelligence manages the intricate relationships between multiple addresses, people, email addresses, and telephone numbers on a nightly basis. A proprietary telemarketing propensity-scoring model in Open Intelligence qualifies the universe of telephone numbers within a market — so your team can call the best prospects.

Open Intelligence is more than just a marketing database - it is an intelligent database. And it comes with response tracking modules that evaluate nightly transaction data to identify campaign responders. It comes with a retention module to measure returns on your investments.

Built on open standards, Open Intelligence architecture readily allows upgrading or adding new marketing solutions without a major rebuild. The flexibility and scalability of Open Intelligence allow you to manage millions of customers and transactions. And its flexibility makes it possible for you to do that for your advertising clients’ customers.

• Centralizes customer and prospect data
• Integrates complex data to provide a holistic view of customers and marketing activities
• Converts raw data into actionable information
• Interfaces with data visualization and campaign management tool to analyze and manage multi-channel communications
• Speeds products to market
• Supports processes to capture and manage email addresses to make electronic marketing strategies more effective
• Incorporates readily with Subscriber Concierge, Solicitor Concierge, and G2 Discovery