G2 Discovery is a sophisticated analytical and visual segmentation tool. It quickly uncovers marketing intelligence in your databases. It also sits over the top of Open Intelligence, automating the marketing processes. This enables you to quickly execute data visualization, customer analysis, marketing optimization, as well as campaign management and campaign effectiveness — all in a single environment.

Use the two tools to communicate with customers via direct mail, telemarketing, and email — all driven from a marketing database updated in real time with Web events and nightly with circulation events.

• Increase productivity by dramatically reducing query and analysis time
• Transfer complex data into useful metrics and graphical information
• Make real time decisions using on-demand analysis

• Customer segmentation
• List selection and fulfillment
• Lifetime value and profitability scoring
• Data mining and modeling
• Comparative analysis and fast counts